Advertising

Instagram Feed vs. Story Ads: When to Use Each

  • Feed Ads: Ideal for showcasing detailed visuals and driving conversions. These ads remain visible as users scroll through their feeds.
  • Story Ads: Perfect for immersive, full-screen experiences. Use them for limited-time offers or quick CTAs.
  • Our Approach: We assess your campaign goals and audience preferences to decide the right ad format.

Optimizing Ads for Mobile Users

With most Instagram users accessing the platform via mobile, we ensure your ads are mobile-friendly:

  • Use vertical formats for Stories and Reels.
  • Design with clear CTAs and minimal text to keep the visuals engaging.
  • Optimize landing pages for mobile devices to ensure a seamless user experience.

Tips for Increasing Engagement Through Paid Ads

  • Use bold and eye-catching visuals that grab attention in seconds.
  • Incorporate interactive elements like polls or quizzes in Story ads.
  • Test different ad creatives and targeting options to refine performance.

Did you find this article useful?

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