Digital marketing can seem overwhelming, but it doesn’t have to be! This section provides foundational knowledge to help you get started:
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Key Terms and Concepts Explained:
- SEO (Search Engine Optimization): Techniques to improve your website's ranking on search engines.
- PPC (Pay-Per-Click): A model of advertising where you pay only when users click on your ad.
- Engagement: Interactions between your audience and your content, such as likes, comments, and shares.
- Conversion Rate: The percentage of users who complete a desired action on your site.
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Why Digital Marketing is Essential for Your Business:
- Reach a global audience with minimal investment.
- Build strong relationships with your customers through personalized campaigns.
- Measure and improve performance with real-time analytics.